FAQs: Common Mistakes in Business PDFs
Can a PDF be too short?
Yes, but it depends on the purpose. If your PDF is only 2–3 pages, it may not feel substantial enough to position you as an expert. For free lead magnets, aim for 8–12 pages, and for paid guides or workbooks, 20–40 pages is ideal. Shorter is fine for a checklist, but always ensure it delivers clear value.
Is using Canva templates a mistake?
Not necessarily. Canva is an excellent starting point, but relying on generic templates without adapting them to your brand can make your PDF look like everyone else’s. The key is customisation. Use templates as a base, but add your own colours, fonts, and layout tweaks so your PDF feels unique and professional.
What’s wrong with giving away too much content?
If your PDF tries to solve every problem, readers may feel satisfied without taking the next step with you. The goal isn’t to give away everything, but to showcase your expertise in a way that builds trust and naturally leads readers to your services. Solve one clear problem, then point to the next step.
Can a PDF damage my reputation?
Unfortunately, yes. A poorly designed, confusing, or error-filled PDF can make you look less credible. Remember, a PDF is often someone’s first impression of your business. If it looks unprofessional, readers may assume the same about your services. Investing in quality ensures your PDF enhances your reputation rather than harms it.
Checklist: Avoid These Common PDF Mistakes
- Keep each PDF focused on one clear problem or outcome.
- Avoid bloated documents, split into series if needed.
- Stick to consistent brand colours, fonts, and style.
- Leave enough white space for easy readability.
- Add visuals that clarify, not clutter.
- Include CTAs throughout, not just at the end.
- Write short, scannable sections with bullet points.
- Review grammar, spelling, and flow before publishing.
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